Pengenalan Tenun Songket dan Fasilitasi Awal Pemasaran bagi Perajin di Desa Merah Mata, Kabupaten Banyuasin

Hoirul Amri; M Din Rahmadi; Peny Cahaya Azwari; Siti Mardiah; Rizky Arya Jaya; Ratih Kurnia Sari

doi:10.71382/mayara.jurn.peng.masy..v4i3.424

Authors

Hoirul Amri Universitas Muhammadiyah Palembang
M Din Rahmadi UIN Raden Fatah Palembang
Peny Cahaya Azwari UIN Raden Fatah Palembang
Siti Mardiah UIN Raden Fatah Palembang
Rizky Arya Jaya UIN Raden Fatah Palembang
Ratih Kurnia Sari UIN Raden Fatah Palembang

DOI:

https://doi.org/10.71382/mayara.jurn.peng.masy..v4i3.424

Keywords:

artisan participation, institutional consultation, marketing facilitation, songket, weaving introduction

Abstract

Songket artisans in Merah Mata Village face limited marketing networks and access to business support, while some prospective learners are unfamiliar with weaving. This one-day community service activity introduced songket production and facilitated initial marketing discussions and institutional consultation. It was conducted on 10 September 2026 and involved six artisans, ten community and university learners, four lecturers, and two local government representatives. Activities included an introduction to weaving equipment, artisan demonstrations, discussions of direct and social-media marketing, and consultation on business needs. Evaluation was descriptive and based on photographs and organizers’ accounts. The photographs document the weaving demonstrations and participants’ direct observation, whereas the marketing discussions, the consultation forum, and a subsequent assistance-proposal submission rest solely on organizers’ accounts without supporting documents. The activity connected artisans’ cultural knowledge with academic facilitation and institutional access. Changes in knowledge, skills, marketing practices, and business performance were not measured for technical learning, but entrepreneurial orientation requires follow-up mentoring.

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