Edukasi Media sebagai Alat Sosialisasi Kesetaraan Gender di Wilayah Kelurahan Pondok Labu Jakarta Selatan

Authors

  • Ayu Wardani Universitas Pembangunan Nasional Veteran Jakarta
  • Kumala Hayati Universitas Pembangunan Nasional Veteran Jakarta
  • Dini Putri Saraswati Universitas Pembangunan Nasional Veteran Jakarta
  • Drina Intyaswati Universitas Pembangunan Nasional Veteran Jakarta

DOI:

https://doi.org/10.71382/mayara.jurn.peng.masy..v3i3.308

Keywords:

Gender equality, media, socialization, community groups

Abstract

In Indonesia, issues related to gender equality remain a significant challenge, ranging from the topic of double roles and emancipation to sexual violence and patriarchal culture. Therefore, the media is needed as a tool to disseminate the importance of gender equality, both through conventional and digital media. The importance of education on gender equality can begin with small community groups, such as elderly groups, Family Welfare Empowerment groups, and other social activist communities involved in local empowerment programs. This community engagement program was carried out at RPTRA in Pondok Labu Subdistrict, South Jakarta. The participants in this activity included administrators from the Pondok Labu subdistrict, the Family Welfare Empowerment group (PKK), and the Elderly Learning Center, totaling 25 participants. The method used was a lecture delivered by the speaker (a lecturer from the Faculty of Social and Political Sciences, UPN Veteran Jakarta), followed by a question-and-answer discussion session. The aim of this activity was to provide knowledge regarding the importance of gender equality and the role of the media as a tool for promoting gender equality

References

Anindya, Annisa, Alna Hanana, and Novi Elian. 2021. “Upaya Meningkatkan Kesadaran Gender Kaum Muda Melalui Pesan Kesetaraan Gender Di Media Sosial Instagram.” Jurnal Ranah Komunikasi (JRK) 5(2):103. doi: 10.25077/rk.5.2.103-112.2021.

Carrol, Paula, and Annunziata Esposito Amideo. 2024. “Gender Equality: Opportunities and Challenges for the OR Community.” Journal of Operational Research Society 75(06). doi: https://doi.org/10.1080/01605682.2024.2343343.

Chandra, Arlina Alfiani, Y. A. Wahyuddin, and Kurnia Zulhandayani Rizki. 2023. “Upaya Pemerintah Islandia Dalam Meningkatkan Kesetaraan Gender (Studi Kasus : Fenomena Gender Pay Gap Di Dunia Kerja).” Indonesian Journal of Global Discourse 5(1):1–22. doi: 10.29303/ijgd.v5i1.81.

González-Calvo, Gustavo, Vanesa Gallego-Lema, Göran Gerdin, and Daniel Bores-García. 2022. “Body Image(s): Problematizing Future Physical Education Teachers’ Beliefs about the Body and Physical Activity through Visual Imagery.” European Physical Education Review 28(2):552–72. doi: 10.1177/1356336X211056214.

Halizah, Luthfia Rahma, and Ergina Faralita. 2023. “Budaya Patriarki Dan Kesetaraan Gender.” Wasaka Hukum 11(1):19–32.

Hayati, Kumala, and Fitri Apriliananda Yuliani. 2024. “Pertarungan Wacana Marital Rape Terkait Undang – Undang Tindak Pidana Kekerasan Seksual ( UU TPKS ) DI.” Komaskam 2.

Luthfi Azura, Danisa, and Indah Adi Putri. 2024. “Gender Dan Demokrasi Dalam Pemilihan Kepala Daerah Kabupaten Tanah Datar Tahun 2020.” Jurnal Pemerintahan Dan Politik 9(4):282–90. doi: 10.36982/jpg.v9i4.4058.

Mandasari, Nanik. 2023. “Peran Politik Perempuan Dalam Persfektif Gender.” Ebisma (Economics, Business, Management, & Accounting Journal) 3(2):133–43. doi: 10.61083/ebisma.v3i2.38.

Mardhiyyah, Millatul. 2023. “Konvergensi Media (Analisis Transformasi Media Dalam Konvergensi Media Prespektif Ekonomi Krisis).” Jurnal An-Nida 15(2).

Statistik, Badan Pusat. 2024. “Indeks Ketimpangan Gender (IKG) Indonesia Mengalami Penurunan Yang Signifikan Menjadi 0,447, Menunjukkan Perbaikan Yang Stabil Dalam Kesetaraan Gender.” Badan Pusat Statistik. Retrieved (https://www.bps.go.id/id/pressrelease/2024/05/06/2387/indeks-ketimpangan-gender--ikg--indonesia-mengalami-penurunan-yang-signifikan-menjadi-0-447--menunjukkan-perbaikan-yang-stabil-dalam-kesetaraan-gender.html).

Wardani, Ayu, and Dede Suprayitno. 2023. “Konstruksi Media Pada Gaya Kepemimpinan Anies Baswedan.” Jurnal Ilmu Komunikasi UHO 9(1). doi: https://doi.org/10.52423/jikuho.v9i1.127

Downloads

Published

2025-11-30

How to Cite

Wardani, A., Hayati, K., Saraswati, D. P., & Intyaswati, D. (2025). Edukasi Media sebagai Alat Sosialisasi Kesetaraan Gender di Wilayah Kelurahan Pondok Labu Jakarta Selatan. MAYARA: Jurnal Pengabdian Masyarakat, 3(3), 129–136. https://doi.org/10.71382/mayara.jurn.peng.masy.v3i3.308